Of course, you don’t need to go through your list manually like this. You can always filter out keywords with high levels of keyword competition and super low search volumes. So I recommend looking at the search volume numbers for your list of keywords. If that topic seems like something that you’d want to write about, add it to your list of keywords.
Your electronic Certificate will be added to your Accomplishments page – from there, you can print your Certificate or add it to your LinkedIn SEO Anomaly profile. If you only want to read and view the course content, you can audit the course for free. I had done research before this course and this helped me refine the details I needed to know for each part of SEO. Find out how hard it’ll be to rank in the top 10 for any keyword. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense. Specifically, you want to set up an SEO-friendly site architecture.
First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses. They do this day in and day out, so they won’t need the ramp-up time that you or a member of your team would need in order to learn the basics. I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could. In any case, AI-generated content isn’t going anywhere, it will only become even more prominent in the future. By that, I don’t necessarily mean the AI content you create — but the content outside your direct control, that AI chatbots generate about your brand in their search results.
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This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent.
Measurable performance
Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list. This guide will help you become more data-driven in your SEO efforts. Rather than haphazardly throwing arrows all over the place (and getting lucky every once in a while), you’ll put more wood behind fewer arrows. Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan.
We also structured key sections using bullet points to highlight specific takeaways we knew would align with common AI Overview questions. This helped us anticipate the types of follow-up queries users might ask. Just like people struggle to follow overly complex information, AI has a harder time understanding content that isn’t structured. It looks for recognizable patterns and direct language to interpret your message accurately.
- After you’ve fixed the issues, rerun the audit to check that everything is working properly.
- Incorporating relevant keywords is also crucial for search engine marketing (SEM), which focuses on attracting traffic through paid ads.
- When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for.
- Repeat this process for the rest of the pages in the table to increase your chances of ranking higher.
Best free technical SEO tools
Duplicate content refers to blocks of content that are either completely identical or very similar to each other, across your own site or across different websites. Search engines like Google strive to provide users with diverse and unique content in their search results. Engaging content captures the attention of your visitors, encouraging them to spend more time on your site.
Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking. Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing and Yahoo. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Screaming Frog’s beauty is simulating how search engine bots crawl your site.