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First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses. They do this day in and day out, so they won\u2019t need the ramp-up time that you or a member of your team would need in order to learn the basics. I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my \u2018home\u2019 journey progressed, I realized my employer didn\u2019t cover SEO or blogging nearly as well as they could. In any case, AI-generated content isn\u2019t going anywhere, it will only become even more prominent in the future. By that, I don\u2019t necessarily mean the AI content you create \u2014 but the content outside your direct control, that AI chatbots generate about your brand in their search results.<\/p>\n
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This is one of those little things that helps Google understand what your page is all about. In this chapter, I\u2019ll go through actionable techniques that can elevate your on-page SEO game. This\u2019ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent.<\/p>\n
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