So if you want to get higher Google rankings, you\u2019ll love the actionable steps in this guide. Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building. Log files track every visit from search engine bots, like Googlebot or Bingbot. They show which pages are crawled, how often, and what the bots do. To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts.<\/p>\n
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If you can include your keywords without it feeling unnatural or shoehorned, then go for it. These are pages that are identical or very similar to other pages. The \u201cwithout canonical\u201d part is a technicality\u2014but needless to say, these issues need fixing. If you have a lot of slow pages\u2014as the website in the screenshot above does\u2014then it\u2019s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you\u2019re facing any of the issues I mentioned above.<\/p>\n